By Andrea Phillips
http://aerosportline.com/id/my-account-2/ The First How-To approach advisor to Transmedia Storytelling
“Phillips’s ebook is a robust software for an individual who desires to make a profession for him- or herself in the international of transmedia. via her information, the reader is ready to comprehend the basics of transmedia and the ability it will probably have while used with a compelling and powerful story."
enter site ―David Gale, govt vp, MTV go Media
“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
Lyrica order form ―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program
“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving recommendations at the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers able to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense consultant for the fun-filled and unusually notable global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen
Includes Q&A periods with the world’s major specialists in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a brand new generation―a progressive method for telling tales throughout a number of media structures and formats―and it’s quickly turning into the go-to procedure for a large choice of companies. if you happen to paintings in advertising, wonderful, or ads, transmedia storytelling is a must have software for pulling humans into your world.
Why do you want A Creator’s advisor to Transmedia Storytelling?
If you need to allure, interact, and captivate your viewers, you would like this publication. Written by way of an award-winning transmedia author and popular video games dressmaker, this e-book exhibits you ways to make use of an identical advertising and marketing instruments utilized by heavy-hitters akin to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.
You’ll learn the way to:
- Choose definitely the right systems to your story
- make a decision even if to DIY or outsource paintings
- Find and preserve a robust middle construction staff
- Make your viewers a personality on your tale
- Get the investment you need―and even make a revenue
- Forge your personal profitable transmedia career
With those confirmed media-ready suggestions, you’ll find out how to generate must-read content material, must-see movies, and must-visit web content that might in simple terms develop larger as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions resembling exchange truth video games and fictional personality sites―or even “old-fashioned” systems corresponding to e mail and call calls. The extra you connect with your viewers and the extra you get them all in favour of the storytelling approach, the extra winning you are going to be.
This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your online game to the subsequent level―through transmedia storytelling.
Read or Download A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF
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Extra info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
Other serious games to scrutinize important real-world issues include Conspiracy for Good, Urgent Evoke, and my own America 2049. HY B R I D P R O J E C T S T here is a temptation for us transmedia professionals to step in and take credit every time a new and innovative story crosses our path. But just as not all serial narrative is transmedia, not every cool or interactive or social or compelling story experience is transmedia, either. Still, there is a significant gray area, and some of these hybrid projects can be just as worthy of examination for best practices as any other source.
Be Awesome; and Bro on the Go. None of these characterization pieces ties solidly into the overarching storyline of the show, and so by some definitions you could consider them not transmedia at all. But they are nonetheless an extension of the story world that serves a narrative purpose: illuminating the character and philosophy of Barney Stinson, bro extraordinaire. How I Met Your Mother is by no means alone in using the transmedia toolbox to extend characters, though most TV shows keep it to the web.
Players even had the chance to apply for a job at Primatech Paper, a cover organization in the show for a group of hero hunters. Most of this online content provided extra exposition shedding light on the events and intrigues of the show, though, rather than expanding the main storyline. Heroes is by no means alone in its techniques; shows from Lost to The Office to How I Met Your Mother have built great transmedia extensions. We’ll look at these in a little more detail in the discussion of worldbuilding in the next chapter.