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Extra resources for Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Performance Improvement
The Organizational Context Since one of the key factors that distinguishes coaching from therapy is that coaching is a business relationship, coaches must understand the business or organizational context in which their clients work. This involves knowing about the business itself: its history, current issues and problems, key people and their expectations, and the nature of their relationship with the client. In “Business-Linked Executive Development: Coaching Senior Executives,” Thomas Saporito (1996) argues that coaches need to investigate three areas before the coaching relationship The Contexts of Coaching begins: 1) the “organizational imperatives” that shape the expectations for the executive, 2) the “success factors” that deﬁne what the client must do to fulﬁll these expectations, and 3) the “personal qualities and behaviors” that will be required to achieve these success factors (pp.
The two-minds model that we discussed in the introduction nicely illustrates the differences in perspective between coach and client, but in the real world even this seemingly complicated model is too simplistic because it ignores the organizational context in which coaching generally occurs. In large, sophisticated companies with well-established systems and procedures for developing people, the organization itself may have expectations about coaching that inﬂuence and even specify elements of the coaching process, such as when and how coaching will be conducted, how coaching ﬁts in with the overall human development process, and how coaching effectiveness will be measured.
The Client’s Situation Our research on coaching effectiveness told us repeatedly that coaches don’t pay enough attention to the most important contextual element of coaching—the client’s situation. It’s not that coaches don’t understand objectively what makes up the client’s situation; it’s that they don’t fully appreciate and don’t fully probe the subjective meanings the client attaches to that situation or the nuances of the organizational environment in which the client works, including the political, social, and cultural environment of the executive’s organization.