By Christina Zarcadoolas
Advancing overall healthiness Literacy addresses the main issue in wellbeing and fitness literacy within the
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Extra resources for Advancing Health Literacy: A Framework for Understanding and Action
The mission of public health is actualized through health promotion and disease prevention. Health promotion relies on health education and health communication, as well as systems and policies that advance the public’s health status. qxd 5/4/06 1:21 PM Page 5 Health Literacy Health education is the full range of activities that involve communicating health information to people. It attempts to address the gap between what we know about health and what people actually practice (Glanz & Rudd, 1990; Griffiths, 1972).
Patent medicine makers were savvy marketers of their products. Attractive illustrations and colorful language increased sales, and trademarks improved product identification. Some labels were printed with pictures of famous people and places, while others boasted exotic concoctions of “Indian origin” (Young, 1988). qxd 5/4/06 26 1:22 PM Page 26 ADVANCING HEALTH LITERACY a great appeal to the large immigrant population of the day (Carrigan, 1994). Producers targeted blacks with hair straightening creams and facial bleachers.
NALS sheds important light on the literacy of older Americans, high consumers of health care, as it indicates that low levels of prose, document, and quantitative literacy are a significant problem for a large portion of the older adult population in the United States (defined as 60 years and older). qxd 5/4/06 12 1:21 PM Page 12 ADVANCING HEALTH LITERACY 65 and older, 44 percent tested at the lowest literacy level, level 1 (roughly third to fifth grade level), and 32 percent tested in the second-lowest level, level II.